My Happy Flo ~ Period Relief Vitamins
A Better Period - Hormone Support Vitamins
New to the crew? We guarantee results in two cycles, so order two bottles to start
You know that moment when a dream that once lived on your vision board starts to show up in real life? That’s exactly where we are right now—pinch us!
We’re thrilled to announce that My Happy Flo has been selected as one of just eight incredible brands nationwide to join Ulta Beauty’s 2025 MUSE Accelerator Program. This milestone brings us one step closer to seeing My Happy Flo on retail shelves across the country.
What This Means for Us (and for You )
Starting September 8, our team will embark on an intensive 10-week journey alongside other amazing founders in beauty and wellness. The MUSE Accelerator is designed to set early-stage brands up for long-term success with:
$50,000 in funding to help us grow faster and smarter
Mentorship from powerhouse founders like Gina Woods of Donna's Recipe and Alicia Yoon of Peach & Lily, and fireside chats with SHEO's like Beatrice Dixon of the Honey Pot, Carol's Daughter's Lisa Price, and many more
Hands-on learning in brand strategy, retail readiness, supply chain, and more—basically, Retail 101 for building a national brand
A chance to pitch to Ulta Beauty’s retail team and connect with investors during Demo Week
Ulta Beauty launched the MUSE Accelerator in 2022 to Magnify, Uplift, Support, and Empower (MUSE) emerging BIPOC-founded brands. With over 500 applications this year alone, we’re honored (and a little giddy) to have been chosen.
Why This Moment Matters
At My Happy Flo, our mission has always been to help women build a better relationship with their cycles—whether that means easing heavy periods and PMS, supporting hormone balance, or showing a little extra love to those managing PCOS, PMDD, or fibroids.
Being part of the MUSE Accelerator means we’re not just growing; we’re growing in a way that stays true to our roots, centered on community, wellness, and making hormone health more accessible.
And if we’re being honest, we can’t wait for the day when you’re strolling the aisles of Ulta Beauty and spot My Happy Flo sitting pretty on the shelf. That’s the future we’re working toward.
Meet the 2025 MUSE Accelerator Cohort
We’re in amazing company with seven other visionary founders who are redefining what beauty and wellness can look like:
BEJOU – Skincare for sensitive skin and hyperpigmentation rooted in Latin American botanicals
BiotechBeauty – Biotech-powered clean makeup that improves skin health
Ginger Milk Natural Care – Caribbean-inspired haircare made with fresh Dominican ginger
Moonbow – Skincare blending Traditional Chinese Medicine with modern science
Parëva Beauty – Skincare rooted in good science and joyful transformation
Poom Cosmetics – Korean makeup that’s acne-safe and non-pore-clogging
Richualist – A genius all-in-one hair styling tool designed for women of color
Together, we’ll be learning, growing, and cheering each other on throughout this journey.
A Big Thank You
This milestone wouldn’t be possible without you—our community. From the women who share their hormone health journeys with us to those who tell their friends about My Happy Flo, you’ve been with us since day one.
This isn’t just our win; it’s yours too.
Celebrate With Us
To say thank you, we’re sharing a little something to mark this milestone:
Enjoy $5 off your next order with code ULTA at checkout.
Here’s to the next chapter—one step closer to seeing My Happy Flo in Ulta Beauty stores nationwide.
Stay tuned: We’ll be sharing behind-the-scenes moments from the program and everything we’re learning as we prepare for retail shelves.
